PININFARINA 90+1 DESIGN CONTEST New Dreams for a New World Call for entries. Registrations are open!

Brief

It is clear to all that we can no longer follow the traditional techniques of considering design issues. Post-Covid19, in the new normal, design must approach the world in a new way. Successful design has always touched human emotion and ignited dreams.

Now, for the first time, design also needs to be used to awaken feelings of “support” and “protection”. We have to conceive environments where users can enjoy their own safe private space without feeling isolated from the human connections that they naturally crave. The greatest change of the future is that design can no longer just stimulate people’s feelings but must respond to their feelings and adjust the design of whole environments based on how people are feeling at any given moment.

That is why we invite you to “reset”: stop and re-think. In a nutshell, find a new way of considering design in the future.

When we dream of a better world to live in, we think of a world that is more aesthetically beautiful and friendlier, but also - and above all – safer, more functional, simpler, more relevant and personalised, in which all our experiences are unique, smooth and fulfilling. In a word, smarter.

“Smart” is now a marketing buzzword. If a product, a service or a place is “smart,” the implication is that it will make life better for the user than its counterpart will.

Means of transportation, objects and spaces, like retail and work spaces, are about to become alive and interactive, capable of detecting, identifying and reacting to user presence, delivering contextual and personalised content and services on smartphones and other connected devices. In this hyperconnected scenario, user centrality is more important than ever: being able to follow and support people everywhere continuously and consistently will be a crucial success factor for the next generation of design solutions.

We would love you to join our Anniversary Contest, reimagining tomorrow’s experiences thus giving your contribution to designing a new world. What are the smarter ways for moving and living? What will your answer be?

You would be asked to share your innovative point of view within one of these topics:

Judges

Entries are voted by a grand jury panel composed of talents whose names belong to the world of design and architecture.